Apple Essay Example | Topics and Well Written Essays - 1500 words - 8

Apple - Essay Example Under the leadership of Steve Jobs, Apple underwent a period of tremendous innovation that led to the launch of category-defining products for example the iPod, iPad and iPhone. Apple also launched ITunes online store, Apple retail store to complement the electronics. Apple rides on its strengths to acquire and maintain a competitive advantage in a fast growing market that is extremely competitive.2 On the other hand, the increased competition can have ripple effects on the growth and success of the company. Apple has gained a strong market position due to the ‘Apple Eco-system’. The company has a wide range of applications, software and such interrelated products that support each other. The newly released products especially the iTV keep expanding Apple’s eco-system. The company therefore continues to enjoy customers’ trust therefore enjoys a competitive advantage over its competition. Brand awareness is also increased by the high quality customer experience at the Apple retail stores since the staff is always well informed with direct contact with the customers. The stores enjoy maximum profits from direct sales. Apple also has a strong marketing strategy. It employs a strong team of marketers and advertisers who ensure that pricier products are sold and build superior stores that are meant to achieve marketing goals while advertising the products in a compelling way. This advertising trend was started in 1984 when Apple produced a commercial that became famous for a long time which was broadcast during the Super bowl that year.3 Apple unlike Microsoft creates its own hardware and as such, it does not have to depend on other companies to create products that run on its operating system. Apple offers a variety of products that make profits. It is diversified and does not rely on one sole product to make sales unlike Google which majorly relies upon advertising to